Written By Will Humphries on February 23, 2017 As content marketing has increased in prevalence, buyers have become attuned to manipulative or overt tactics employed by some. These strategies add no value to a brand looking to maintain trust, authority, and authenticity with its marketplace. The following is a look at ways to achieve your…
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Published By Lilach Bullock on June 27 2017 Blog posts that get a huge amount of traffic are like children: sometimes they’re planned and sometimes they’re happy accidents. However they happen to come about, such pages shouldn’t be taken for granted. They are your unicorns: ultra-rare pages that through a combination of luck and design…
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By Joel Friedlander on May 1, 2017 In this increasingly social world, where the effectiveness of your book marketing can seem to be a matter of metrics—hits, shares, likes, re-tweets, re-pins—shareable content is, or should be, the goal for all author bloggers. All these ways social media gives us to comment and pass on each…
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