Publishing your website is just the first step to doing more business. You then need to get more people to visit your site. But how are you going to do that? Use search to get people to your website Imagine someone searches for a business, or for something the business should be known for…
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By Shane Barker on May 10, 2017 Instagram now has 600 million monthly active users, making it one of the most popular social networking channels. Effectively using Instagram can help you promote your e-commerce business and drive sales. In fact, the platform is highly recommended, because it is considered to have the highest engagement rate…
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By Megan Groves on June 16, 2017 The publishing industry is both volatile and in many ways stuck in tradition, so if you’re trying to get a mention or more for your product or your startup, you need to understand the constraints and go through the right doors. I’ve led Marketing and Content Analytics at…
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By Joel Friedlander on May 1, 2017 In this increasingly social world, where the effectiveness of your book marketing can seem to be a matter of metrics—hits, shares, likes, re-tweets, re-pins—shareable content is, or should be, the goal for all author bloggers. All these ways social media gives us to comment and pass on each…
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You probably spend a great deal of time and effort on SEO optimizing your main website. SEO wouldn’t be a multi-billion dollar industry if it didn’t help people reach new customers. But do you put the same amount of thought into SEO optimization for your knowledge base? I mean, if you’re doing your knowledge base…
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